Skip to Content


Summer Reading Challenge

Summer Reading Challenge

We are delighted to once again be teaming up with The Reading Agency for the annual Summer Reading Challenge: the UK's biggest reading for pleasure programme for children.

The 2021 Summer Reading Challenge will be a celebration of reading, nature and action for the environment. Developed in partnership with WWF, the world's leading independent conservation organisation, Wild World Heroes will inspire children to stand up for the future of our planet.

This year’s challenge is set in the fictional Wilderville, where six young residents have started to notice environmental problems in their area. At first it feels like they can do nothing to help, but when they work together, they discover that united they have the power to make Wilderville a place for people and nature to thrive.

Wild World Heroes is brought to life with bespoke artwork from top children's illustrator, Heath McKenzie.

We will be updating this page with more information as it becomes available.

My Account
New Childrens Items