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BX01644020
Paperback:Essentials of digital marketing / Kathryn Waite and Rodrigo Perez-Vega:2018 Essentials of digital marketing / Kathryn Waite and Rodrigo Perez-Vega
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Author: Waite, Kathryn
Author: Perez-Vega, Rodrigo
Publication year: 2018
Language: English
Media class: Paperback
Classification: 658.8
Resource type: Physical
ISBN: 9781911396017
Notes:
Includes bibliographical references and index.
Preface -- 1. Digital marketing mix -- 2. Digital technology adoption -- 3. Customer experience design -- 4. Digital service quality -- 5. Online consumer engagement -- 6. Crowdsourcing and crowdfunding -- 7. Digital content planning -- 8. Metrics and analytics -- 8. Website metrics and analytics -- 9. Social media metrics and analytics -- 10. The digital marketing skills gap -- 11. Developing an online profile -- Index.
Essentials of Digital Marketing is a user friendly textbook that provides an engaging introduction to digital marketing to help you understand the impact of digital channels.
Internet marketing, Management
Marketin, Management
Pages x, 234 pages
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Available: 1
Total no. of loans: 1
No. of reservations: 0
Description:
Oxford : Goodfellow, 2018

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